On 15th of September, Apple released the information of iPhone 15 Pro/Pro Max in Apple event.

There were 2 big news.

The first one is that the flame of those iPhones are made of Titanium.

The second one is that newly equipped with USB Type-C

Apple made extensive use of computer graphics in presenting these. In particular, to emphasize that the iPhene’s frame had been changed to titanium, Apple released this information at the very beginning of the new iPhone announcement and spent more time on it than on other information.

When we give customers the information that we most want them to know or the features of a product which we most want to promote, we can communicate the best parts of that product more clearly and more strongly by giving them that information first.

Catchphrases are also important to promote the product to its customers. By using humorous phrases, metaphors and so on, rather than merely stating facts, customers are likely to remember the information more easily.