This youtube video is introduced about the mix and match the fashion of RYOKA who is a popular influencer for young women in Japan.

here is a link,

She often uses her clothes to coordinate, but sometimes collaborates with clothes company. I think there is a lot of effective ways to introduce her fashion in this video.

Firstly, she hangs all clothes which uses on the Hanging rack in this movie. Thus, viewers can see how many clothes she uses to make her various coordinate. Also, she usually uses 6 to 8closhes. Hence, people can be easy to refer or imitate her clothes.

Secondly, she inserts her voice into the video to explain the shape and materials of the clothes. Therefore, audiences can know about clothes in detail more.

Thirdly, she changes the speed of her video efficiently. For instance, she speeds up the tideo when she changes her clothes, and slows down the speed when she introduces her clothes. Thus, people can see her various cordinate in a short time.

Forcely, she announces all credit for the clothes that she uses in this video. Therefore, viewers can find and buy her clothes immediately whenever they want. I think it also has a good influence on the stores. They can increase the chance to know and buy their clothes and lead to climbing their revenue.