Kim Kardashian released the new underwear products “Kimono” of her own brand on her Twitter 3 days ago. She named the product “Kimono” pun for her name “KIM“. However, now, the product is controversial around the world.

By rights, “Kimono” is  a traditional Japanese garment. “Kimono” are often woen for important public holidays and festivals, and for formal occasions such as weddings and funerals. Nonetheless, the products is far from the original image of “Kimono”.

This is the image of the product!

As you can see it’s totally different from Japanese “Kimono“. Therefore, Japanese people are protesting do not steal Japanese culture and claim to recharge name of the product.

As a Japanese, personally, I worried about the image of “kimono” which is a precious culture for Japanese through this product because Kim Kardashian is very famous person and she has great influence in the world. The idea and the product itself is good but I think that it don’t have to be named “Kimono“.

This was a good opportunity for Japanese people to rethink about their own culture.