Last week, one student showed the CM of Apple. This is what I felt then.

The CM is the advertisement of new iPad. I felt the big difference between Japan and USA then. In Japanese cm, there are many letters and narration to appeal how the commodity is great and the sound of BGM is very loud to make an image. On the other hand, Apple’s CM is quiet and there is not too many letters. The most important thing is not to change form of the CM. I think Apple’s CM is almost same regardless of the commodity. They have the fleek image of the company. That causes the difference of the CM.