This is a commercial for the Japan Society for the Prevention of Cruelty to Animals. The soft-touch animation depicts a mother and daughter who abandon their dog. The mother then says, “May the kind people find you.” Then, a voiceover says, “This may sound kind, but it is the line of a criminal.”

A commercial is something that viewers can easily turn away from if they don’t want to see it. By daring to create commercials with a gentle atmosphere, they are conveying the issue to more people.

The scene where the shadows of the parent and child gradually grow darker and larger in seconds 14-18 and the scene where the dog runs out of the box at the end remind the viewer of a not-so-bright future.