https://www.youtube.com/watch?v=Tm4RNXbs7U0 (2:30~)

First of all, the words “Aichi has many of Japan’s best” appear on the screen.Then it is introduced that Aichi is the largest producer of Mokugyo, figs, quail eggs and shrimp crackers in Japan. Finally, it says that Aichi has the highest number of traffic accident fatalities in Japan.

After introducing Aichi’s specialties such as handicrafts, flowers, and food, the shocking fact that the number of fatalities is the highest in Japan is shown. At this point, the sound of cars driving was adjusted to be louder to emphasize this fact.

In the final scene, the specialties that appeared in the video are offered at the scene of the traffic accident. At the end of the film, it is revealed that the specialties and the sound of the Mokugyo that had been playing all along were for the people who died in the car accident. Then it is introduced that Aichi is the largest producer of Mokugyo, figs, quail eggs and shrimp crackers in Japan. Finally, it says that Aichi has the highest number of traffic accident fatalities in Japan.

After introducing Aichi’s specialties such as handicrafts, flowers, and food, the shocking fact that the number of fatalities is the highest in Japan is shown. At this point, the sound of cars driving was adjusted to be louder to emphasize this fact.

In the final scene, the specialties that appeared in the video are offered at the scene of the traffic accident. At the end of the film, it is revealed that the specialties and the sound of the Mokugyo that had been playing all along were for the people who died in the car accident. The sadness of the traffic accident becomes even more palpable. It makes us imagine that the deceased might have been a person who loved the local specialties very much. The viewer is then reminded to be careful of traffic accidents.

However, this is a commercial on TV. The above detailed message may be difficult to convey in a commercial where it is difficult to look at the screen carefully.