Big Hero 6 is a movie that won the 87th Academy Award for Best Animated Feature. This story is set in the city of San Fransokyo. Hiro and his brother Tadashi are geniuses at robotics. Hiro spent painful days after Tadashi had died in an accident.  One day Hiro activated Tadashi’s posthumous work, Baymax. This is a plot.                  I want to tell you about the difference between the publicity in Japan and in US. In Japan, they emphasize this movie is an impressive movie that was described about brotherhood and heart-warming. But in US, this movie is an action movie!! Car chasing, training and fighting. Big hero 6 is for boys. This is no exception in the theme songs. In Japan, theme song is “Story” recorded by AI. The song is said “You’re not alone. You’re by my side.” It’s a touching song. But In US and UK and any other country, theme song is “Immortals” recorded by Fall Out Boy, my favorite band, they write difficult lyrics for listener. The song is said “We could be immortal.” That means “We could be stronger.” The differentiation makes good result. So, Walt Disney Animation Studios know what should they advertise their works to each of countries very much. It’s very important thing for global companies.