These days, PPL is a big issue on YouTube. PPL is an advertising technique that inserts a company’s product or brand image into a video in exchange for sponsorship from a particular company. It is important to advertise the product in the video without being obvious. One stylist has posted a video on YouTube introducing various fashion items. She posted a review of the brand’s products, introducing them as if she had paid for them herself, and in fact, they were all advertisements. People buy products by watching blogs or YouTube reviews. however, talking about the product without marking it as an advertisement is tantamount to deceiving a consumer. YouTube craters have as much influence as celebrities. In addition, the YouTube PPL market is growing greatly, but the related system is not clear, making it difficult to sanction excessive and false advertising. Following this situation, Korea Fair Trade Commission revised its “Advertisement Indication Plan”. According to the revision, which will take effect in September this year, if your content includes PPL, you must mark it as advertising at the beginning or end of the video. Also, a notation should be written in Korean and not in English or other languages. It is deceiving the consumer to encourage the consumption of products without the advertising mark.